If you recently noticed a temporary interval of quiet or lack of activity in your website traffic or are you worried that you are losing visitors to your competitors?
There is nothing more frustrating than knowing that there is a problem. So, here are 7 effective ways to increase organic traffic.
Run an Audit
Before you can come up with an effective way to increase organic traffic, you first need to identify the current problems on your site. Start with running a website and SEO audit.
Take a look at your Google Analytics data to determine which keywords are the most effective and optimize your site from there.
Make sure that your URLs are in a good format and double check your site’s loading speed too.
Create a Content Calendar
One of the best ways to increase traffic is to consistently publish new content. This tells Google and other search engines that your site is frequently updated, and sites that are updated more often rank higher.
Create a content calendar, helps you plan out your postings and keeps you accountable.
Check for Broken Links
If your website is littered with broken links, you are not sending a professional message to your visitors. No one wants to be redirected to an error page.
Broken links can also hurt your SEO rankings. If search engines check to ensure your links are working, you should be checking them too.
Create Shareable Content
You have heard it a million times: content is the king. But writing great content isn’t enough anymore. Your content needs to be shareable.
To increase organic traffic, you need to have content that will look just as good on your social media accounts as it will on your actual website or blog.
This means it needs to include lots of images, has content that is concise, and above all, free from long blocks of text. You should also aim to create video content. Videos are high and likely to be shared on social media. Recent studies claim users would rather watch a video about a company than read an article about it.
Remember that shared content doesn’t just put you in front of your target market -- it also puts you in front of your target market followers.
Make Mobile-Friendly
If your site is not optimized for mobile devices, you are going to lose a valuable amount of traffic. Mobile traffic is just as competitive as desktop use and soon, it will overtake desktop use in popularity.
If your site doesn’t load properly or does not look good on mobile, you are likely to lose a lot of your organic traffic.
Focus on Your Landing Pages
Your landing page is a specific internal page that a customer is sent to when they click on one of your links.
This can be a link to a blog you wrote on your site, or it could be a link back to your site in a guest post you did for another website.
While you may think linking to your homepage is an effective way to get users on your site, it is not an effective way to keep them there. Make sure your landing page is specific to the content that links to it.
Embrace “alt tags”
Embracing “Alt tags” is a great way to give your website traffic the boost it needs and really, it’s less complicated than it sounds. “Alt tags” are part of your overall HTML strategy, and they work especially well when you use them alongside images.
They just need to be a keyword-based description of the image itself, or of any other element on your site.
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