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Importance of Mobile Optimized Websites

Importance of Mobile Optimized Websites

Have you thought what your potential customer sees when they visit your website on a smartphone. Because according to a recent report by Google the mobile presentation in the past years was a 500% of increase in search volumes done via mobile devices. This means that 1 in a 5 searches on Google or any search engines are now being done on a mobile device or smartphone and the news is even more alarming for a small business owners.

For small businesses, the rate is even lower, 1 out of every 3 searches is done by someone who wants to find a business or service providers in their local area. It simply means that you are missing a big chunk of potential business if your website is not optimized for mobile device viewing.

As if that is not a bad enough, the situation becomes even more dramatic when smartphone usage is predicted to overtake the use of desktop computers in the coming years. It won’t be long before most of your website visitors will be using either a Smartphone or tablet or any mobile devices. If your website is not mobile-friendly, you are going to miss a large chunk of potential business. This generation of newer mobile users seldom just surf the web. Instead, they want to find specific information. They want to know about your business, hours of operation, location, your phone number and services offered. . If they can’t find what they’re looking for quickly, they go elsewhere. That means that your competitors win and you lose.

Do you know what your website look like on a Smartphone? The problem with most standard websites is that they are not designed for Smartphones. The result for mobile users is the website is hard to read and navigate. Those websites take too long time to load, key information is not displayed prominently, and users need to scroll back and forth and zoom in and out to read all the information. This ultimately is a big turn-off to your potential customer and should be avoided.

The site which is a mobile optimized version of their website is shown to their mobile user. All the information is easily accessible right from the home screen, customers can call you with just a click of a button, and important details such as directions and hours of operation are all easily found. The whole site are designed to automatically resize to fit all of the most popular Smartphones, so users don’t need to zoom in or scroll around. But, one of the most important factors is the simple design which means the site loads quickly right on the screen. This is very important for your customers on the move.

When you create mobile optimize version, your website will load faster and becomes easier for the user to use. New mobile world of potential customers is a huge slice of the marketing pie, one you don’t want to miss. So optimize your website to mobile version to draw in your share of millions of potential buyers.