It is very important when email marketing that you make sure the people wants to receive your emails. There's nothing like being accused of sending spam to trigger a mass exodus of customers. The piece that follows includes 14 great tips for making sure you are targeting only the most receptive audience.
Start with Recipient’s Name
To get the most out from your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting.
You should always start your every email with the recipient’s name and that’s the key to encourage your customers to see your newsletters as more valuable information and not just merely a spam email.
Experiment
Experiment with different formats for your email newsletters. Always put the most important information and new offers on the top of your emails. Try to use different formats to find out which ones will work and which ones won't. Once you know which ones will work and which ones won't, keep doing the successful ones!
This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
The Dollar Sign
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. Many spam filters will automatically trash your emails if your include character strings like “$$” and this will strike in many recipients as being a spam behavior.
Stay in Touch with your Subscribers
You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance.
This will also guarantee that the people on your email list have genuine interest and are not just taking up space.
Call to Action
Always use strong call to action in your email and position in way that it is to be seen. You shouldn't make it difficult for your email readers to know exactly what you want from them.
If it's too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can't be missed.
Professional Look
When developing an email marketing campaign, you must make your material look professional. If it does not look professional, customers will pass over it without paying any attention at all.
There are plenty of scams and junk emails going around, and your legitimate marketing campaign must stand out as something they want to look further into.
Provide Offerings and Discounts
Include a customer incentive in your emails. Give your customers a compelling reason to give their business to you instead of your competition. For example, offer free shipping or discounts to customers who spend a certain amount after reading your marketing email.
Reduce Sign-Up Details
Always make your sign-up form is brief and short and not ask too many details. In general, you can limit the information required to sign up to only a name and an e-mail address.
Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.
Clear Cut Information
Always make sure customers have a clear and concise way to opt out of emails at any time. They signed up with you because they wanted more information, and if at any time they wish to stop receiving that information, they should be able to opt out. It is only fair.
Write Subjects
The subject is one of the most important parts of your e-mail. If you do not have a subject that immediately grabs the reader's attention, it is likely that they will not bother to read the e-mail at all.
The best written e-mails can be completely worthless without a compelling subject. Make sure that all of your subjects are great.
Schedule your Emails
When you've determined your email's frequency, make it into a schedule. Set the times and dates of when you have to send your recipients your emails. It doesn't matter if you send an email daily or monthly, sticking to a schedule can keep you organized and can allow your recipients to know when they can receive your emails.
Stay Up-to-date
What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies, and constantly seek new advice. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.
Choose the Right time
A good business person knows when to close the deal. Nothing is worse than having all the right tools but closing the deal at the wrong time.
You must know when to make an offer, and you must earn the right to make that offer. Making the offer at the wrong time will be detrimental to the success of your email marketing campaign.
Avoid being Spammer
At any cost try to avoid to be a spammer, and if you are thought to be a spammer you will quickly lose your customers. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription.
The email should contain a link that the person can click on to verify the subscription and another link to dispute it. That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.
The number one rule when it comes to email marketing is that you must only send emails to people who have asked for them. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Using these ideas will help you target your audience.
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