Text marketing also called SMS marketing or Short Service Marketing, is one of the easiest ways to communicate.
However, it was mostly used for personal conversations, until recently a new dimension was added with the rapid increase in smartphone usage.
According to Deloitte's research, 8% of the world's population went shopping in the store after receiving promotional offers via text messages.
While 29% of the target audience responds to messages, 47% of the respondent audience continues the purchase process.
Messages are the preferred way to talk to customers. 9 out of 10 people choose messages as a way of informing themselves about business communication.
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SMS marketing is a great way for companies to communicate with their customers and discover a new audience. The benefits of SMS marketing are numerous and make it a communication choice for every business.
Here are benefits of SMS marketing to help strengthen your business
1. High opening rates
SMS has the highest open rates compared to phone calls or email marketing. 98% of the messages sent are open, which makes it one of the biggest benefits that companies choose for this platform to reach customers.
Email and Phone calls have a higher spam rate compared to relatively low messages.
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2. Conversion rate
With the high use of messages by the software, SMS is still witnessing a high conversion rate. People are more inclined to visit your business and offer promotions, offers shared by companies via SMS, than other marketing platforms.
Studies have shown that it increases conversion rates for SMS marketing campaigns more than other platforms.
3. Expensive
Cloud messaging platforms offered by cloud phone providers make SMS marketing a very cost-effective option. Cloud phone providers offer wholesale SMS options that enable companies to reach thousands of customers in a short time.
Compared to other forms of marketing, such as billboards, TV ads, mobile ads or magazines, SMS message marketing is more budgetary and with a wider audience.
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4. Great success
With the increase in mobile usage, Statista reported in 2018 that 52.2% of all Internet traffic is generated by mobile phones compared to 2017, and SMS text marketing has become a communication option for many companies.
Receiving SMS does not require a network connection, everything is just a working phone. With the further use of phones, SMS marketing is nothing more than a gold mine.
Marketers take advantage of the opportunity to reach customers accurately with their fingers, giving them the advantage of reaching a wider audience.
5. Immediate delivery
A good Cloud telephone provider has a strong network operator connection around the world. This connection of operator services can be of great benefit when companies want to offer time-dependent OTPs.
As a world leader in Night Business communication, SMSala has strong network operations in more than 200 countries around the world. Messages triggered by the SMSala Bulk SMS Platform are delivered in milliseconds.
Companies can reach customers visually by sending messages in such a fast way in seconds.
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6. SMS Campaign successful visibility
Creating an advanced platform and reaching the audience through a technology platform requires hours. It gives companies an idea of how to reach out, plans text marketing strategies and reaches the right audience to attract more attention.
Cloud phone providers provide real-time data and detailed graphical analysis, such as the number of messages transmitted, timestamp, message status, whether the customer reads, which browser to use, geo-location, and more.
This data helps companies understand who their target audience is, how successful the campaign is, and what steps should be taken to make future campaigns gain more audiences.
7. Opt-in/Opt-out
Although legal regulations are high in SMS advertisement compared to email marketing, messages are still an easy way if the customer does not want to hear from work.
Shortcode, Long code numbers allow customers to request or unsubscribe from messages. Response takes place instantly, and businesses can configure simple keywords to allow customers to respond easily to their convenience.
The simplicity available due to easy keyword entries increases customer satisfaction as well as gaining customer loyalty as a way out if they want to stop receiving messages.
Also, read: 10 Ways to make your customer return to your business
8. Flexible and reliable
SMS offers a limited space for businesses to communicate their stories. Therefore, businesses need to use 160 characters wisely to effectively reach customers, creating a lasting impression for users.
It helps brand awareness and provides flexibility in terms of different things that can be shared with messages.
There can be an announcement of an ongoing sale, offering discount coupons, offering offers or informing customers about a new store recently opened, sending appointment reminders, order status for online shoppers, and more.
9. Time management
Everyone knows is “Time is Money, with SMS Marketing you save a lot of time by letting you concentrate on other areas of your business.
This is a simple and easy process. Using the scheduling component of SMSs, you can edit your SMS marketing campaigns for a later date. This is a great advantage as it allows you to manage your time efficiently.
10. Integrate with your Marketing Campaigns
The biggest benefit of SMS Marketing is its potential when you integrate it into any of your marketing campaigns.
It is known that social media and traditional media are not always the most effective way of reaching your customers on time, integrating SMS with these other marketing methods and delivering the message directly to your customers, allowing them to know what to offer.
11. Create Loyal Customers
SMS Marketing is a great channel for attracting and creating loyal customers. Offer promotions to your customers and tell them about your business when you need it.
This ensures that your customers are appreciated while maintaining the main focus of your business. The more you give, the more you come back.
12. SMS provides greater reach
On a global scale, more people have a mobile device than they are connected to the Internet. Currently, 64% of the world's population has a telephone, while only 48% is connected to the Internet.
Of course, this information is not ground-specific and numbers tend to fluctuate in different parts of the world. However, SMS can help you reach customers who do not have an Internet connection and cannot otherwise interact.
And I'm not only talking about the weak connection areas of the world, but also the most connected areas like the United States. Everything depends on your target market.
For example, if your target audience is elderly, you have a higher chance of reaching them on their mobile phones. Surveys among US elderly people show that people over 65 are more likely to have a mobile device than an Internet connection.
However, many also, use the Internet, so you should not exclude other digital channels. Most importantly, you need to do your own research to see if it's the best way to focus on just one or multiple channels.
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